Problem​​​​​​​
Young people who go through cancer are often well cared for, but what about the ones looking after them. Parents and siblings can struggle with the burden a cancer diagnosis brings just as much as the person going through it.
Insight
There needs to be more help for the support networks of young cancer patients. 
Out the box idea
Waiting rooms give Macmillan an early opportunity to speak to families currently affected by cancer. By featuring real life letter-style posters in hospital waiting rooms we can help those in need by showing parents and siblings there are others who have been in their shoes.

Real stories written by families affected by cancer.

Real stories written by families affected by cancer.

Real stories written by families affected by cancer.

Newspaper Wraps: On Mother's and Father's Day we'll wrap national newspapers.
Macmillan will release longer copy versions in flyers for family members to take away.
Hospital toilets: "It's hard to escape in here when cancer steals your thoughts."
We'll also create extra long till receipts at hospital cafes.
Podcast: Macmillan will create the In Your Shoes podcast so that the support can continue. It will feature the stories of those affected by cancer and their advice for others going through it. This will give family members affected by the diagnosis of their loved one the chance to be heard and cared for.
Supporting the supporters: Each piece of creative ends with a unique link (e.g dads/macmillansupport) which will direct the reader to an online support page.
Here, Macmillan will create online chat rooms dedicated to mums, dads and siblings giving them an outlet to share and be supported by other people who understand what they're going through.
Did we just become best friends?
YES | YES

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